Saturday 7

Published: Sat, 10/18/25

Updated: Tue, 10/21/25

Good morning!

Here's your Saturday 7 roundup!

🥩 How to breathe:

Nasal breathing

-Increases nitric oxide (improves tissue oxygenation)
-Filters and humidifies air (immune support)
-Facilitates proper facial growth and structure

Mouth breathing

-Increases cavity risk (dry mouth and dysbiosis)
-Impairs sleep quality (airway narrowing)
-Hinders proper jaw, tooth, and facial development

Training and maintaining proper oral posture is the key.

🤐 What free gift is coming soon:

Okay. Story time.

SnoreBuds was supposed to launch 6 months ago. But there's been an endless string of delays beyond my control. Therefore I decided to direct my energy to what I could control...

For context: SnoreBuds helps people breathe nasally, but some habitual mouth breathers still need to retrain their oral posture—otherwise, SnoreBuds won’t be as effective.

Mouth tape is an okay solution. It helps seal the lips which is critical. But it doesn't help seal the tongue to the roof of the mouth, which is the most important aspect of oral posture. Also, most people don't like mouth tape and complain it causes chap lips.

I wanted a device that helps keep the lips closed and the tongue on the palate. It stops mouth breathing, corrects oral posture, and restores proper nasal breathing.

I've ruminated on an idea for quite some time, but kept telling myself: "Focus Kevin."

I figured I'd develop it later (or hoped someone else would). Alas, the persistent SnoreBuds delays forced my hand. I developed the SnoreSealer.

SnoreSealer is a lip shield with unique geometries that ends mouth breathing by supporting proper oral posture and nasal breathing.

The plan is to include a SnoreSealer as a free gift with all SnoreBuds pre-orders, which will open in November.

You can join the waitlist now and get first dibs when pre-orders open in about 1 month.

The manufacturer thinks we can ship in time for Christmas stocking stuffers. That's the goal!

👨‍🔬 How I did it so fast:

What took me 10 years with SnoreBuds, I did in 10 weeks for the SnoreSealer.

With the design in my mind, I translated it to CAD. I 3D printed prototypes. I tested them. I did rapid iterations. I finalized the prototype. I sent the 3D model and technical drawings to the manufacturer who is now creating the steel molds. I wrote and submitted the patent application. I wrote the user instructions. Got the .com url, created the website pages, shot the media. Prepared FDA regulatory documentation.

I was clueless about 99% of these things when starting SnoreBuds.

Granted the SnoreSealer is 10X less complex than SnoreBuds; however, I can't help but think that most of the gaps between where we are and where we want to be are simply knowledge gaps.

To close the gap you can gain knowledge through action and experience (slow), education and others (fast), and, likely into the future, more and more with AI (very fast...) — which I used as my assistant every step of the way.

💡 How to speed up:

Peter Theil asks entrepreneurs:

“What's preventing you from achieving your 10-year goals in 6 months?”

This question forces you to think in a radically different way.

I recently listened to two audiobooks that highlight the power of magnification and compression.

The Science of Scaling tells you to 10X your goal. This forces you to ignore everything that doesn't truly matter.

Time is a Tool tells you to compress your timeline. This forces you to find the highest leverage priorities.

Magnification and compression create clarity.

What's your 10 year goal?
What if you made it 10X bigger?
What if you had to do it 10X faster — in 1 year?
What would you do?

🧠 What quote I've been thinking about:

“Remember that there are practically no 'overnight' successes. Before that brilliant hit performance came ten, fifteen, sometimes twenty years in the salt mines, sweating it out.”

– Lucille Ball, on the myth of overnight success