Let me catch you up to speed.
In 2015 I start developing an anti-snore device, a Nasal EPAP Dilator. I called it "NED" as a placeholder name.
It kind of stuck though. I got the domain name https://ned.rest because the the guy who owns the .com wanted $7 million for it.
But I never loved the name and
really didn't like not having a .com.
Fast-forward to today...
After nearly a decade of R&D and prototyping, we are moving to mass manufacturing, and really launching the product. This includes a whole new website, among other things, including branding.
If
there was ever a time to re-brand, now is the time.
While I was putting website wireframes together, I had a flash of inspiration for a new name. I rushed to GoDaddy. Alas. Taken.
But I really liked the name so I decided to throw a Hail Mary and hire a domain broker to submit an offer to the owner. A week passes and they can't get ahold of the
owner.
I decide to take matters into my own hands. I search the web to figure out who owns this domain and how to contact them.
After calling several wrong numbers, I get a, "Hello?"
It's him. An elderly gentlemen who had been working on a nasal dilator but given up on
it.
Over the next 2 weeks I follow up, follow up, and follow up some more. We talk on the phone, exchange emails, and ultimately get to an agreement for the domain. I send the money.
Now it's time to transfer the domain to me.
He doesn't know how. I try and walk him through it,
but he doesn't know where it's registered or the email or the password to access it. He had hired a guy to do all the tech and he can't get ahold of him either.
So, I ask him if he can give me the tech guy's name to see if I can find him. Again I find myself dialing wrong numbers.
"Hello?...Sorry, wrong number."
"Hello?...Sorry wrong number."
"Hello...yes, I registered that domain."
Found him.
It took another couple weeks of follow-ups to coordinate with this guy, the owner, and the transfer. Finally, the transfer went through.
The rebrand is now
underway, the product is in the final development stage, and the official launch of...well I don't want to spoil the name reveal yet, so stay tuned :)
Moral of the Story: People give up easily. No one cares as much as you do. If you want something, you often have to get your hands dirty, follow-up, and then follow-up a few [hundred] times.
Not
giving up is a massively underrated secret to success.
P.S.
I'm planning on running a pilot test study of the anti-snore device with around 100 people. If interested, I'll send the people on the waitlist more info in the coming months.